tag:blogger.com,1999:blog-7291823984059320518.post8838087362025593454..comments2024-03-26T17:48:56.627+00:00Comments on 'Do You Write Under Your Own Name?': Judging a Book by its CoverMartin Edwardshttp://www.blogger.com/profile/16082485795280777670noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7291823984059320518.post-60394175407222771232007-10-21T23:20:00.000+01:002007-10-21T23:20:00.000+01:00Hi Martin - blog reads well, looks good. Will enjo...Hi Martin - blog reads well, looks good. Will enjoy keeping up with it.<BR/><BR/>With my publisher's hat on, I must protest on the part of the many creatives who are involved in the production of the books which carry your name... Once you have done your bit, there are many and various skilled and experienced folk who make your words readable, presentable, desirable and endurable through their choices of paper stock, typography, layout, print and binding quality, and - crucially - cover design. Every time I speak to designers, printers, booksellers, other publishers, and readers, the more I learn about the importance of everything BUT the words. An author might think the words are all, but for the reader, poor production values can destroy the value of the content, however brilliant. Content that doesn't get read is dead. Murder by mediocrity.<BR/>If you have a publisher who believes in quality of production as well as content, cry hosanna for all those helpful creative people who support your writing talents.<BR/>I say nothing about marketing departments and the bean counters, however. They work on different criteria which I find much harder to fathom...Arabella McIntyre-Brownhttps://www.blogger.com/profile/03644712912943138152noreply@blogger.com